What role do intermediaries primarily serve in the insurance industry?

Intermediaries play a crucial role in the insurance industry by acting on behalf of either the insurer or the client. This involves various functions such as providing advice, facilitating communication between the two parties, and helping clients find the insurance products that best suit their needs. By serving both sides, intermediaries help to streamline the process of purchasing insurance and managing claims, ensuring that clients receive adequate coverage and that insurers can effectively assess and underwrite risks.

Their involvement provides a layer of expertise and support, as they understand the complexities of the insurance market and can help navigate options and policies. This role is essential because it enhances client satisfaction, aids insurers in distributing their products, and fosters a more effective insurance marketplace.